B2B product marketing in a rapidly changing world
Product marketing used to be straightforward – generate more, better-quality leads to pass on to sales. But the world moves faster now. Customer needs are changing rapidly, as are purchase processes, buyer committees, the role and job title of the principal point of contact, even the types of potential client companies.
Welcome to the next instalment in our “More Better Leads Forever” series! Part 4 in our series takes a deeper dive into the specific strategies and tactics you can use to improve the relationship between sales and marketing. It builds on the foundational principles covered previously.
In this report, you’ll discover:
- How to identify skill gaps and provide opportunities for professional development and growth that benefit both teams.
- Strategies for aligning the values and goals of both teams to create a cohesive culture that supports business growth.
- The benefits of streamlining processes and eliminating inefficiencies to create a more seamless relationship between sales and marketing.
- How to create a culture of total engagement, where everyone is invested in the success of the organization.
If you’re ready to take your sales and marketing partnership to the next level, download Part 4 now to learn how.
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