B2B product marketing in a rapidly changing world
Product marketing used to be straightforward – generate more, better-quality leads to pass on to sales. But the world moves faster now. Customer needs are changing rapidly, as are purchase processes, buyer committees, the role and job title of the principal point of contact, even the types of potential client companies.
Part 2 in our More Better Leads Forever series explores the importance of content strategy based on a deep understanding of your customers’ wants and needs (covered in More Better Leads – Part 1).
In this report you will learn:
- Why content strategy shouldn’t be sacrificed for marketing agility.
- The importance of covering different touchpoints on the customer’s path to purchase.
- How to create trust and build advocacy among different stakeholders within the buying committee.
- Why testing and measurement are crucial for long-term success.
Download part 2 now!
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