New technology often brings excitement—and confusion. Artificial intelligence is no exception. With all the buzz, it’s easy to feel the pressure to jump in or worry you’re falling behind.
Questions like “What is AI really?”, “Can it actually help us succeed?”, and “Are we missing out?” are more common than ever—especially when it comes to performance measurement, KPIs, and decision-making.
This field guide was created for leaders and professionals asking those exact questions. It takes a clear, grounded look at how AI can support smarter use of KPIs and analytics—and just as importantly, how to separate what’s truly useful from what’s just noise.
Whether you’re curious, skeptical, or already experimenting with AI, this guide will help you cut through the hype and focus on practical ways to use AI to enhance performance insights, drive smarter decisions, and keep your team focused on what really matters.
Download to learn more.
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